The world is not lacking in written content.
Blogs, books, articles, papers, magazines, posts – saturation isn’t a deep enough word for the sheer amount of STUFF being written.
And most of it is noise.
A lot of it is pointless.
More and more of it isn’t even being written by humans.
Given you’re reading a blog about creating deep and meaningful writing lives, it’s unlikely you’re writing to add more pointless noise to the content mills.
But even so, in this saturated wordy mire, how are you going to get your words to stand out?
How are you going to ensure your writing means something?
You make your writing mean something, you make your writing mean more than the piles of slop content being slapped down every second, by making it valuable.
And I’m not talking about the way the marketing gurus tell us we need to create value for readers in order to sell things. I’m talking about creating depth. I’m talking about creating smart work.
It’s writing content WITH CONTENT. Not just words.
Let everything you write be the best thing you can write at this point in your life.
Reach deep, add layers, make connections, write creatively, even if you’re writing non-fiction (no, this doesn’t mean making false claims).
If you’re going to use AI in your writing, then use it for finding ideas that you then synthesize into bigger, richer, deeper ideas. Don’t use it for making more pointlessly noisy words.
But how do you start?
How do you break out of the conventions telling us what we should write in order to get attention?
If all of that pointless noise is the stuff getting attention, how are we even going to compete?
We don’t compete.
We don’t demand a seat at the table when it’s a table we don’t even want to be sitting at in the first place.
Make our own table.
Write your own rules.
Bring yourself and your values into your work in ways that no one else could.
That’s where the real deep value lives, and where the pointless noise will never be able to reach.
